Googlebombing

See the link for an interesting explanation for this phenomenon:

If you do a Google search on the word [failure] or the phrase [miserable
failure], the top result is currently the White House’s official biographical
page for President Bush. We've received some complaints recently from users who
assume that this reflects a political bias on our part.

http://googleblog.blogspot.com/2005/09/googlebombing-failure.html