Pictures inside pictures inside pictures inside pictures...

Information interactive is a truly amazing feature from Getty images - one of their "10 ways" of exploring interactive experiences in visual language. As their site explains:

From its content to its visual components, a photograph is filled with information. Choose a point on an image and delve deeper into it, linking one idea to another in a never-ending chain.

You can explore some of the other interactive programs in this project on this page.